
Social Media Marketing Internship
Role Overview & Specifications
About Little Pea
Little Pea is a growing baby and kids' brand focused on creating comfortable, practical and thoughtfully designed products for little ones. We believe in making everyday parenting a little easier while building a brand that parents can trust.
We’re looking for a creative, enthusiastic and social-media-savvy intern who loves Instagram, understands what makes content engaging, and wants hands-on experience in building a growing D2C brand.
If you’re someone who is constantly noticing trending Reels, thinking of content ideas and asking, “Why did that post go viral?” — you’ll fit right in!
Roles & Responsibilities
- Develop and execute social media strategies to grow Little Pea’s Instagram and other social channels.
- Create engaging and shareable content, including Reels, posts, stories, carousels and creative campaigns.
- Research trending content, sounds, formats and topics relevant to parenting, babies and kids.
- Manage the social media content calendar and ensure timely posting.
- Assist in creating content ideas and briefs for photoshoots, Reels and other creative assets.
- Monitor comments, DMs and community interactions and help build an engaged audience.
- Track social media performance and identify what content is working and what can be improved.
- Conduct competitor and market research to identify new content and growth opportunities.
- Collaborate with the design and marketing team to maintain Little Pea’s brand identity.
- Stay updated with the latest Instagram trends, features and social media best practices.
Requirements
- Students or recent graduates pursuing Marketing, Mass Communication, Advertising, Business, Media or a related field.
- Strong interest in social media, content creation and digital marketing.
- Good understanding of Instagram and current social media trends.
- Candidates who are creative, proactive and willing to learn are encouraged to apply.
- Prior experience managing a social media page or creating content will be an advantage.
Skills & Qualifications
- Creative & Trend-Savvy: You understand Instagram, Reels, trending formats and know how to turn an idea into engaging content.
- Strong Communication: You can write clear, engaging captions and communicate ideas confidently.
- Proactive & Curious: You enjoy experimenting, learning new tools and taking ownership rather than waiting to be told what to do.
Job Summary
This is a 3-month Social Media Marketing Internship at Little Pea, offering hands-on experience in building and growing a D2C baby and kids' brand.
You’ll get the opportunity to work on Instagram content, Reels, social media strategy, influencer/content ideas, competitor research and campaigns while learning how a real consumer brand grows online.
If you’re passionate about social media and want to build a strong portfolio while working with a growing brand, we’d love to hear from you!
Tech Stack & Tags
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