Content Strategist & Writer – Storytelling, Brand & Social

About 11FPS

11FPS is an AI filmmaking and storytelling studio working at the intersection of AI, filmmaking, visual storytelling, and entertainment.

This is not a conventional Social Media Manager role. The core of this role is content writing, storytelling, strategic thinking, and brand building.

Key Responsibilities

Content Writing & Storytelling — Core Responsibility

• Write scripts for reels and short-form videos.
• Develop hooks, narratives, and storytelling structures.
• Write captions, posts, and other social content.
• Turn concepts and ideas into clear, engaging written content.
• Develop and maintain a consistent brand voice.
• Research and develop relevant content around AI, filmmaking, storytelling, and culture.

Content Strategy

• Develop content pillars and formats for @11fps.ai.
• Build and manage the content calendar.
• Identify content opportunities and trends relevant to the brand.
• Think through what content should be created, why it should exist, and who it is for.
• Analyse content performance and use learnings to improve future content.

What We're Looking For

Must-have:

• Strong content writing and storytelling ability.
• Excellent command of written English.
• Ability to write engaging scripts for short-form video.
• Strong understanding of social media content.
• Good marketing and brand acumen.
• Ability to think strategically rather than only execute instructions.
• Strong understanding of hooks, narratives, and audience attention.
• Ability to independently develop ideas and turn them into content.

Relevant backgrounds:

• Content Writing
• Content Strategy
• Marketing
• Advertising
• Communications
• Journalism
• Media
• Creative Writing
• Brand / Digital Content

A portfolio of actual writing or content work is strongly preferred.

Personal projects, Instagram pages, newsletters, blogs, scripts, campaigns, or other self-initiated work are all relevant.

Who This Role Is NOT For

This role is not primarily focused on:

• Social media scheduling
• SEO
• Google Ads / Meta Ads
• Performance marketing
• Community management
• Simply creating content calendars

We are looking for someone who can think, write, and build, not just manage a posting schedule.

What We're Building

The immediate goal is to revamp @11fps.ai into a page with:

• A distinctive personality
• A strong and recognisable brand identity
• Compelling storytelling and content
• A credible landing page for people discovering 11FPS
• Strong inbound interest from relevant talent

Over the long term, we want to build 11FPS into a recognisable name in AI filmmaking and storytelling.