Digital Marketing Specialist

Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic and customer acquisition.
• Manage and optimize digital marketing channels including SEO, SEM, social media, email marketing, and display advertising.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Analyze campaign performance data and provide actionable insights for optimization.
• Collaborate with cross-functional teams to ensure brand consistency and campaign effectiveness.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements:

• 3-5 years of experience in digital marketing, preferably in the e-commerce industry.
• Proven track record of successfully planning and executing digital marketing campaigns.
• Strong understanding of SEO, SEM, social media, email marketing, and display advertising.
• Proficiency in using digital marketing tools and analytics platforms.
• Excellent analytical, communication, and interpersonal skills.
• Bachelor's degree in Marketing, Business, or a related field.