Project Manager

Role Overview:

The primary objective of this role is to build, execute, and optimize multi-channel lead generation campaigns to generate a qualified sales pipeline. The role involves collaborating with marketing analytics, content, and sales teams while managing campaign workflows, resource allocation, and project timelines.

Responsibilities of the Candidate:

• Develop end-to-end lead generation strategies by defining campaign scope, target audience segments, and conversion goals.
• Execute and manage inbound and outbound lead generation campaigns.
• Oversee email marketing campaigns, paid media tracking, and sales funnel optimization.
• Monitor campaign performance by tracking cost per lead (CPL), conversion rates, and pipeline velocity using analytics.
• Manage CRM systems by maintaining accurate database records, configuring marketing automation tools, and tracking prospect interactions.
• Identify pipeline bottlenecks, resolve campaign-related issues, and optimize resource allocation to ensure timely delivery and quality execution.
• Collaborate with marketing analytics, content, and sales teams to achieve campaign objectives.

Requirements:

• 3–5+ years of experience in digital marketing, demand generation, and project coordination.
• Proficiency in CRM platforms such as Salesforce or HubSpot, marketing automation tools, and analytics dashboards.
• Strong data analysis, stakeholder management, communication, and time management skills.
• Understanding of growth marketing and lead generation strategies.
• Bachelor's degree in Business Administration, Marketing, Communications, or a related technical field.