Senior Meta Ad Analyst

About the Company

TalentXO is a leading firm specializing in digital marketing solutions, helping D2C brands scale their presence and achieve their marketing objectives. We pride ourselves on data-driven strategies and a deep understanding of the Indian market dynamics. Join our dynamic team and contribute to impactful campaigns for a diverse client portfolio.

Responsibilities

• Develop, implement, and manage Meta Ad campaigns (Facebook/Instagram) for D2C brands targeting the Indian market.
• Conduct in-depth analysis of campaign performance, identify trends, and provide actionable insights for optimization.
• Manage budgets, bids, and targeting strategies to maximize ROI and achieve client KPIs.
• Collaborate with creative teams to develop compelling ad copy and visuals.
• Stay updated with the latest Meta Ad platform changes, industry trends, and best practices in performance marketing.
• Prepare regular performance reports and present findings to clients and internal stakeholders.

Requirements

• 3-5 years of hands-on experience in managing Meta Ad campaigns, specifically for D2C brands in the Indian market.
• Proven track record of optimizing campaigns for various performance metrics (e.g., ROAS, CPA, Clicks, Impressions).
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Proficiency in using Meta Business Manager, Ads Manager, and other relevant advertising tools.
• Deep understanding of digital marketing funnels, audience segmentation, and targeting strategies.
• Excellent communication and presentation skills.
• Bachelor's degree in Marketing, Business, or a related field is preferred.