Digital Marketing Executive

About the Company

Icert Global is a dynamic and innovative company specializing in digital solutions. We are committed to delivering excellence and driving growth for our clients through cutting-edge strategies and technologies. Join our passionate team and contribute to impactful projects in a collaborative environment.

Responsibilities

• Develop, implement, and manage digital marketing campaigns.
• Measure and report on the performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.

Requirements

• 0 to 3 years of experience in digital marketing.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.