Digital Marketing Executive

Responsibilities

• Plan and execute digital marketing campaigns across platforms.
• Oversee a company's digital marketing strategy.
• Manage and optimize online content.
• Plan and monitor the ongoing company presence on social media.
• Launch optimized online advertisements to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword research, image optimization, etc.).
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.).
• Acquire insight in online marketing trends and keep strategies up-to-date.

Requirements

• Proven experience as a Digital Marketing Executive or similar role.
• Basic understanding of SEO/SEM.
• Familiarity with tools like Canva and analytics platform.
• Understanding of digital marketing concepts, strategies, and best practices.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Strong communication and interpersonal skills.
• Bachelors degree  in marketing / communication or relevant field.