Paid Campaign Executive

About the Role:

Inmogic Technologies is looking for a results-driven Paid Campaign Executive to plan, execute, monitor, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience managing Google Ads and Meta Ads campaigns, generating quality leads, improving campaign performance, and maximizing return on investment (ROI).

Key Responsibilities:

• Create, manage, and optimize Google Search, Display, Performance Max, Shopping, and YouTube campaigns.
• Conduct keyword research and competitor analysis.
• Monitor Quality Score, CTR, CPC, conversions, and overall campaign performance.
• Optimize bidding strategies and budget allocation.
• Plan and execute Facebook and Instagram advertising campaigns.
• Create and manage audience targeting, retargeting, and lookalike audiences.
• Optimize campaigns for lead generation, engagement, traffic, and conversions.
• Monitor campaign metrics and improve Return on Ad Spend (ROAS).
• Analyze campaign performance and identify improvement opportunities.
• Perform A/B testing for creatives, ad copies, landing pages, and audience segments.
• Reduce Cost Per Lead (CPL) and improve conversion rates.
• Track and improve campaign ROI.
• Monitor campaign performance using Google Analytics, Google Tag Manager, Meta Business Suite, and other analytics tools.
• Generate weekly and monthly performance reports.
• Present insights, recommendations, and action plans to management.
• Execute lead generation campaigns across multiple platforms.
• Collaborate with sales teams to improve lead quality and conversion rates.
• Support growth marketing initiatives and customer acquisition strategies.
• Work closely with content writers, graphic designers, video editors, and sales teams.
• Coordinate landing page requirements and campaign assets.
• Ensure timely campaign execution and delivery.

Required Skills:

• Strong knowledge of Google Ads and Meta Ads.
• Experience in campaign setup, optimization, and reporting.
• Understanding of conversion tracking and analytics.
• Knowledge of Google Analytics and Google Tag Manager.
• Understanding of audience segmentation and remarketing.
• Ability to analyze data and derive actionable insights.
• Good communication and reporting skills.
• Strong attention to detail and problem-solving abilities.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Google Ads Certification (preferred).
• Meta Ads Certification (preferred).
• Experience in B2B lead generation campaigns is an added advantage.

Key Performance Indicators (KPIs):

• Lead Generation Volume.
• Cost Per Lead (CPL).
• Return on Ad Spend (ROAS).
• Conversion Rate.
• Click-Through Rate (CTR).
• Campaign ROI.
• Quality of Leads Generated.
• Budget Utilization Efficiency.

What We Offer:

• Opportunity to work on real-time client projects.
• Exposure to multiple industries and advertising platforms.
• Performance-based incentives and growth opportunities.
• Learning and certification support.
• Career progression within the digital marketing team.