Digital Marketing & Content Executive

About the Organization:

DMN EDTECH is an immersive technology company specializing in Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and simulation-based solutions for industries such as Mining, Construction, Manufacturing, Education, and Infrastructure. We are passionate about creating innovative digital experiences that solve real-world challenges. We are looking for a creative, enthusiastic, and result-oriented Digital Marketing & Content Executive to manage our digital presence, create engaging content, execute marketing campaigns, and generate quality leads through various online platforms.

Roles and Responsibilities:

Content Creation

• Create engaging content for social media platforms including Instagram, LinkedIn, Facebook, YouTube, and X.
• Design graphics, banners, posters, carousels, and promotional creatives.
• Shoot and edit short-form videos, reels, and promotional content.
• Write compelling captions, blogs, email content, and marketing copy.
• Maintain a monthly content calendar aligned with business objectives. 

Social Media Management

• Manage and grow all company social media accounts.
• Schedule and publish content consistently.
• Respond to comments, messages, and audience queries professionally.
• Build an active online community and improve engagement.

Performance Marketing

• Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and LinkedIn.
• Monitor campaign performance and optimize for better ROI.
• Generate qualified leads through digital campaigns.
• Manage advertising budgets effectively.  

Digital Marketing

• Execute SEO and basic website optimization activities.
• Plan and implement email marketing campaigns.
• Monitor website and social media analytics.
• Stay updated with the latest digital marketing trends and platform updates.
• Coordinate with the marketing and sales teams to support lead generation initiatives.

Reporting & Analysis

• Prepare weekly and monthly performance reports.
• Track KPIs including reach, engagement, website traffic, lead generation, and campaign performance.
• Suggest data-driven improvements to marketing strategies. 

Required Skills:

• Excellent written and verbal communication skills.
• Strong creativity and storytelling ability.
• Experience with Canva, Adobe Photoshop, Illustrator, Premiere Pro, Cap Cut, or similar creative tools.
• Knowledge of Meta Ads Manager, Google Ads, LinkedIn Ads, and Google Analytics.
• Basic understanding of SEO and email marketing.
• Familiarity with content scheduling tools.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines. 

Eligibility:

•  Bachelor's degree in Marketing, Mass Communication, Business Administration, Journalism, or any related field.
• Freshers with excellent creative skills and a strong portfolio are encouraged to apply.
• Candidates with up to 2 years of experience in Digital Marketing or Content Creation will be preferred. 

What We Offer:

• Opportunity to work in the fast-growing field of Immersive Technology (VR/AR/MR)
• Hands-on experience with innovative technology products
• Professional growth and learning opportunities
• Performance-based incentives and career advancement opportunities 

Ideal Candidate:

We are looking for someone who:

• Is passionate about content creation and digital marketing.
• Has a creative mindset and enjoys experimenting with new ideas.
• Can independently manage social media and digital campaigns.
• Is proactive, organized, and eager to learn.
• Can contribute to building a strong digital presence for DMN EDTECH.