Social Media Manager

About the Company

Road Pilot Technologies Pvt Ltd is at the forefront of truck driver management solutions, dedicated to revolutionizing the logistics industry through innovative technology. We are committed to creating a seamless and efficient ecosystem for truck drivers and industry stakeholders, enhancing their experience and operational capabilities.

Responsibilities

• Develop and execute creative social media strategies to elevate our brand presence and drive engagement among our audience of truck drivers and industry stakeholders.
• Generate innovative content ideas that resonate with our audience and effectively communicate the benefits of our app, including driver-centric features and value-added services.
• Utilize analytical skills to monitor social media metrics, analyze performance data, and identify opportunities for optimization and improvement.
• Foster meaningful interactions with our audience by responding to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with cross-functional teams, including marketing, design, and product development, to align social media efforts with overall business objectives and ensure brand consistency.
• Stay abreast of emerging social media trends, platform updates, and industry developments to inform strategy and maintain a competitive edge.
• Lead the development of interactive and engaging social media campaigns, contests, and promotions to drive user acquisition and retention.
• Cultivate relationships with influencers and brand ambassadors within the trucking community to amplify our messaging and expand our reach.

Requirements

• Proven work experience as a Social Media Manager with 1-3 years of experience in digital marketing.
• Excellent knowledge of social media platforms and best practices.
• Understanding of SEO and web traffic metrics.
• Experience with data analytics tools.
• Ability to deliver creative content (text, image and video).
• Familiarity with online marketing strategies and marketing channels.
• Excellent communication skills.
• BS degree in Marketing or a relevant field is a plus.