Digital Marketing Internship

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor and improve campaign performance to maximize ROAS, ROI, CTR, conversions, and lead quality.
• Conduct audience research, keyword research, and A/B testing to improve campaign results.
• Optimize landing pages and marketing funnels to increase conversion rates (CRO).
• Build and manage B2B and B2C lead generation campaigns.
• Track campaign performance using GA4, Google Tag Manager, Meta Pixel, CRM tools, and analytics platforms.
• Prepare performance reports and recommend budget allocation based on campaign ROI.
• Support email marketing automation and collaborate with the design team on high-converting ad creatives.

Requirements & Qualifications:

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Knowledge of GA4, Google Tag Manager, Meta Pixel, Google Search Console, and marketing analytics.
• Experience with campaign optimization, conversion tracking, A/B testing, and CRO.
• Familiarity with HubSpot, Mailchimp, or similar CRM/email marketing tools.
• Strong analytical, reporting, and communication skills.
• Ability to manage multiple campaigns and meet performance targets.