Social Media Consultant Internship

About the Role

The Social Media Consultant Intern will support the planning, execution, and optimisation of social media activities across digital platforms. The role involves content coordination, community engagement, trend analysis, and performance tracking while working closely with the marketing and creative teams.

Key Responsibilities

• Assist in planning and executing social media content calendars across platforms such as Instagram, LinkedIn, Facebook, X (Twitter), and YouTube.
• Coordinate with designers, video editors, and content writers to ensure timely delivery of social media assets.
• Create engaging captions, hashtags, and publish content as per the approved schedule.
• Monitor social media trends, competitor activities, and emerging content formats.
• Engage with the online community by responding to comments, messages, and mentions while maintaining the brand's tone of voice.
• Support campaign execution for product launches, events, webinars, and marketing initiatives.
• Track campaign performance and prepare weekly and monthly social media reports with actionable insights.
• Assist in identifying influencers, partners, and communities for collaborations.
• Maintain content libraries and ensure brand consistency across all platforms.
• Suggest creative ideas to improve engagement, reach, and follower growth.

Requirements

• Pursuing or recently completed a Bachelor's/Master's degree in Marketing, Communications, Journalism, Mass Communication, Business, or a related field.
• Strong understanding of AI tools is preferred.
• Strong interest in social media, branding, and digital marketing.
• Excellent written and verbal communication skills.
• Good understanding of Instagram, LinkedIn, Facebook, YouTube, and emerging social media platforms.
• Familiarity with basic design principles and tools is an added advantage.
• Knowledge of scheduling tools such as Meta Business Suite, Buffer, Hootsuite, or similar platforms is an added advantage.
• Analytical mindset with the ability to interpret social media insights and performance metrics.
• Creative, proactive, detail-oriented, and eager to learn.
• Ability to manage multiple tasks and meet deadlines.

Preferred Skills

• Canva
• Meta Business Suite
• LinkedIn Campaign Manager (basic understanding)
• ChatGPT, Gemini, Claude or other AI tools
• CapCut/Premiere Pro (basic video editing)
• Google Sheets & PowerPoint
• Knowledge of social media analytics

What You'll Learn

• End-to-end social media strategy and execution.
• Brand communication and storytelling.
• Performance marketing fundamentals.
• Campaign planning and reporting.
• AI-powered content creation workflows.