Admission Counsellor

Position Overview:

Your role will start with contacting potential learners to set up virtual meetings, counsel the learners, and sell/convert to admissions. You will contact warm leads for programs via phone and email / consult potential students on how our programs can help them achieve their career goals. The outcome measured will be the number of lead conversions/admissions generated.

Operational Skills / Role Expectations:

Lead Generation, Nurturing and Conversion:

• Cold calls, direct emailing, and perform other lead generation activities.
• Build and manage a pipeline of leads that have inquired about our programs.
• Provide in-depth and customized information on courses/programmes to prospective students via phone and email.
• Strong phone presence / Comfortable making 120+ dials and/or emails a day to connect with warm leads and to generate further leads.
• Work with prospective learners through the enrolment process by following up and building urgency.
• Ability to build a referral funnel from existing students.
• Close sales, generate conversions, and achieve weekly, monthly, and quarterly quotas.

Reporting and Feedback:

• Adhere to the inside sales process, data management processes, and workflow.
• Record, track, and report sales activities on a timely basis using the CRM tool.
• Initiate and implement plans to increase sales in coordination with the reporting manager.
• Submit periodic reports to the reporting manager with respect to activities completed.
• Provide feedback to leadership on call quality, observed trends, and insights from student conversations.
• Display efficiency in gathering market and customer information to enable product feedback and improve product positioning.

Other Skills Mandatory for the Role:

• Thorough understanding of the sales process with a proven track record.
• Self-motivated and entrepreneurial, with a passion to drive and build sales from a modest starting point.
• Proficiency in MS Office.
• Excellent interpersonal, communication (both verbal and written), and listening skills.
• Good cross-cultural awareness to effectively communicate with customers from various geographies.
• Experience using a CRM.
• Demonstrated ability to manage and prioritize a large pipeline with different stages in the enrolment process that require follow-up.
• Ability to hit metrics and targets without being micromanaged.

Education:

Graduate / Postgraduate from any institute; MBA can be an added advantage.

Experience:

0–4 years of experience in a Sales function, preferably selling Higher Education courses (Inbound Sales, One-on-one selling, Lead Generation, and Conversion roles).