Social Media & Brand Internship

Duration: 3–6 months
Stipend: 1 month probation + 5 months paid

About Bookdio:

Bookdio is building a simpler way for people to learn from books.

We turn books into short, practical audio summaries and bite-sized lessons that people can consume in minutes.

We are looking for someone who can help make Bookdio feel like a brand people want to follow, not just another page that posts content.

What you'll do:

• You will work closely with the founder and take ownership of Bookdio's social media content.

Instagram:

Create content that feels native to Instagram.

This could include:

• Carousels
• Reels and short-form video ideas
• Memes and relatable content
• Book recommendations
• Lessons from books
• Trending formats adapted for Bookdio
• Stories and engagement content
• Brand campaigns

The goal is simple: make someone stop scrolling.

LinkedIn:

Create a completely different content style for LinkedIn.

You will work on:

• Founder-led content
• Lessons from books for professionals
• Productivity and career insights
• Startup and business content
• Bookdio's brand story
• Thought-provoking posts
• Data and insight-led content

We don't want Instagram content copied onto LinkedIn.

You should understand why the two platforms need different voices.

What we're looking for:

More than qualifications, we are looking for taste.

You should:

• Understand current social media culture and trends
• Know what people in your generation actually engage with
• Have a strong sense of what looks and feels good
• Be able to turn an idea into a compelling post
• Understand hooks, storytelling and attention
• Have good English and strong copywriting ability
• Understand the difference between Instagram and LinkedIn audiences
• Be comfortable experimenting with new formats
• Be proactive and bring ideas instead of waiting for instructions
• Be comfortable using Canva or similar design tools
• Have an eye for basic visual design

You don't need to be an expert.

We care more about your ideas and taste than your resume.

Who would be a great fit?

You could be studying:

• Marketing
• Business
• Mass Communication
• Design
• Liberal Arts
• Media
• Entrepreneurship
• Or honestly, anything else

If you are the person your friends come to when they need to know "what's trending?", we want to hear from you.

Preferred:

We are looking for candidates based in Pune, preferably currently studying at a strong college or university.

Students from colleges such as SCMS Pune, Symbiosis, MIT-WPU, FLAME, BMCC and other strong Pune institutions are encouraged to apply.

SCMS Pune, for example, already has an active internship ecosystem across marketing and social media roles, making it a relevant talent pool for this kind of position.

What you'll get:

• Direct exposure to building a consumer brand
• Work directly with the founder
• Freedom to experiment with content
• Real ownership of Bookdio's social presence
• Experience across Instagram and LinkedIn
• Opportunity to build a portfolio of real brand work
• Certificate and recommendation based on performance
• Potential to continue with Bookdio based on performance