Digital Marketing Manager

About Us

I Cap Financial Services is a SEBI-registered firm providing investment advisory and financial planning services. In addition to our core financial services, we operate two premium brands under our umbrella. We are seeking a dynamic Marketing Manager to lead marketing across all verticals — digital, brand, product, and performance — and drive growth across all channels.

Key Responsibilities

Digital & Performance Marketing

• Plan, execute, and optimize Google Ads and Meta Ads (Facebook and Instagram) campaigns.
• Monitor ROI-driven performance marketing strategies for both finance and lifestyle brands.
• Track and analyze KPIs and user engagement metrics.

Social Media Management

• Design and implement social media strategies to increase brand awareness and engagement.
• Oversee daily content creation, including reels, posts, and stories, along with scheduling and audience interaction.
• Coordinate with design and content teams to create visually appealing, brand-aligned campaigns.

Website & Shopify Management

• Oversee Shopify operations, including product uploads, collections, conversion optimization, and customer experience.
• Collaborate with developers on regular website updates, SEO, and performance monitoring.
• Optimize company websites for user experience and lead generation.

App Management & Product Integration

• Manage and coordinate updates and UI/UX improvements for the company's mobile applications.
• Collaborate with product and technology teams to implement features aligned with marketing campaigns.

Revenue & Growth Strategy

• Plan and execute campaigns to generate leads, increase conversions, and drive revenue across financial services and e-commerce verticals.
• Analyze customer data, trends, and market competition to identify growth opportunities.
• Identify and scale channels that deliver profitable growth, including organic, paid, partnerships, and email marketing.

Team Coordination & Reporting

• Collaborate with sales, design, technology, and senior management teams to align marketing goals with business objectives.
• Regularly report performance metrics, campaign results, and marketing ROI to leadership.

Requirements

• 2+ years of experience in full-stack digital marketing.
• In-depth knowledge of Google Ads, Meta Ads, SEO, SEM, email marketing, affiliate marketing, and performance analytics.
• Proficiency in Shopify, website platforms such as WordPress or custom CMS, and app management tools.
• Strong understanding of UI/UX principles and user journeys across finance and fashion domains.
• Excellent understanding of social media trends and platform algorithms.
• Strong analytical skills with an ROI-driven approach.
• Leadership and team collaboration experience.
• Degree in Marketing, Business, Digital Media, or a related field preferred.