Tell me about a time you led a project or team.
Pick a project where your leadership is measurable.
Situation and Task: "Our checkout conversion dropped 12% after a redesign, and no one owned the fix."
Action: "I volunteered to coordinate. I mapped the funnel with analytics, split the investigation into hypotheses, ran two A/B tests in parallel, and set a daily 15 minute standup to keep five people aligned across engineering, design and analytics."
Result: "We identified a broken payment step, restored conversion within ten days, and beat the original baseline by 4%. I documented the process so the team could reuse it."
Emphasise how you clarified ownership, communicated, unblocked others and measured success. Mention what you would do differently.