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Data Science & Statistics Medium system-design

Q1. How do you design a reliable A/B test?

Start with a clear hypothesis and a primary metric tied to the business, plus guardrail metrics for regressions. Key steps: 1. Define the unit of randomization, usually t...

1 Answer

Digital Marketing Medium behavioral

Q2. How would you run an A/B test on a landing page?

I start with a hypothesis tied to a metric: for example, moving social proof above the form will lift sign up conversion by ten percent because trust is the main blocker....

1 Answer