Q1. What is a stakeholder analysis and how do you do one?
Stakeholder analysis identifies the people who affect or are affected by a change, and works out how to engage them. I start by listing everyone: users, managers, IT, fin...
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Q2. What are DAU, MAU and the stickiness ratio?
DAU is daily active users, the number of unique users who perform a meaningful action in a day. MAU is the same over a month. The action must be defined consistently: a l...
Q3. How do you handle a prospect who goes silent after a demo?
Silence usually means something changed, not that they dislike me. I do not flood their inbox. First I send a short, low pressure note that gives them an easy way to repl...
Q4. How do you deal with a team member who does not participate in ceremonies?
I start from curiosity, not accusation. Silence usually has a cause: they may feel the ceremonies are pointless, be overloaded, lack psychological safety, or simply prefe...