Q21. How would you decide whether to invest more in SEO or paid search?
I would not choose on gut feel. I would decide using payback, intent and time horizon. Paid search is fast and controllable but stops the moment spend stops. SEO compound...
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I would not choose on gut feel. I would decide using payback, intent and time horizon. Paid search is fast and controllable but stops the moment spend stops. SEO compound...
A discovery call is a structured conversation to understand whether there is a real problem worth solving, and to qualify the opportunity. I open with context and permiss...
Unit tests exercise a single function, class or module in isolation, with dependencies replaced by fakes. They run in milliseconds, pinpoint failures and are cheap to wri...
Window functions compute a value across a set of rows related to the current row without collapsing them, unlike GROUP BY. They preserve row granularity. ```sql SELECT us...
The Central Limit Theorem says that the sampling distribution of the sample mean approaches a normal distribution as the sample size grows, regardless of the shape of the...
Linux permissions have three classes (user, group, other) and three bits each: read (4), write (2), and execute (1). - ls -l shows them as rwxr-xr--. The leading characte...
Both build on continuous integration, but they differ in what reaches production. - Continuous delivery: every change that passes automated tests is always in a deployabl...
Session-based authentication stores session state on the server and gives the client an opaque session identifier in a cookie. It is easy to revoke (delete the session), ...
A topic is a named stream of records. It is split into partitions, which are the unit of ordering, parallelism and replication. Records within a partition are strictly or...
- Query: a read operation. Queries can run in parallel and must be side-effect free. - Mutation: a write operation that changes server state. Top-level mutation fields ru...
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